After Elon Musk endorsed an anti-Semitic conspiracy theory, X, the former Twitter, began an outflow of famous advertisers, reported AFP.
The nonprofit group Media Matters has added Apple, Disney, Comcast, Lionsgate Entertainment and Paramount Global to the list of companies that have stopped advertising on X.
"Lionsgate has suspended advertising on X due to Elon Musk's recent anti-Semitic tweets," a spokesman for the film production and distribution company told AFP.
On Thursday, IBM said it was suspending its advertising on X following a report that its ads were appearing next to pro-Nazi posts on X.
"Major companies are announcing that they will cease all advertising," the group said on a webpage featuring a current list.
The White House condemned Musk, the world's richest man, for "disgusting promotion" of anti-Semitism.
The White House responded to a post by Musk in which the controversial Tesla and SpaceX mogul responded to an anti-Semitic post on X by saying, "You told the actual truth."
The original post was taken by the White House and the US media as a reference to a long-standing conspiracy theory among white supremacists that Jews have a secret plan to bring in illegal immigrants to weaken the white majority.
Referring to Musk's post, White House spokesman Andrew Bates said it was "unacceptable" to repeat such a "disgusting lie."
"We condemn in the strongest possible terms this abhorrent promotion of anti-Semitic and racist hatred that goes against our core values as Americans," Bates said. /BGNES