Hermés, a French fashion business, has launched a new boutique in New Jersey to celebrate Princeton University. This is the brand's 36th store in the United States, and the third in New Jersey. The new store is located in Palmer Square, a renowned shopping destination.
This new site near the university is a standalone boutique housed in a historical building. The goal of this location is to appeal to both young foreign shoppers and Jersey residents. "People would go to Philadelphia or New York, but now we're giving them the opportunity to shop locally," Hermés U.S. president Diane Mahady tells WWD. /BGNES