Moution x Roksanda: A Fusion of Chic Styles Shines at Shanghai Fashion Week

Moution, a leading Chinese brand synonymous with chic and lightweight outdoor wear, made its debut at Shanghai Fashion Week in collaboration with the renowned British designer brand Roksanda, Shine CN reports.

This marked Moution's first appearance in China following its impressive showcase at London Fashion Week, where the Moution x Roksanda capsule collection graced the runways of Tate Britain.

The collaboration seamlessly melded the alluring elegance of British design with the vibrant energy of light sports, epitomizing a modern aesthetic and a pursuit of comfortable style in Shanghai. The collection unveiled new menswear and accessories alongside the collaborative pieces, showcasing 52 dresses in 17 striking colors and 13 accessories.

Of particular note was Moution's innovative sun protection line, infused with exclusive technology to combat UV exposure and environmental factors. From sun-protective clothing to practical yet stylish hats, face masks, and sunglasses, the collection offered a comprehensive solution for sun safety.

Featuring an array of tops, including zip hoodies, capes, and cardigans, as well as versatile bottoms like leggings and cycling shorts, the collection encouraged creative mix-and-match ensembles. Roksanda's signature bold color contrasts, sculptural shapes, and inventive fabric use were evident throughout, offering a contemporary exploration of diverse lifestyles.

A standout feature of the collaboration was Moution's incorporation of cooling-fresh titanium technology into the sun-protective fabrics, ensuring long-lasting UPF50+ efficiency. This strategic partnership not only taps into China's burgeoning lightweight outdoor market but also addresses global interest in fashion-forward, functional designs. /BGNES